Kevin Lee interviews Stephan Spencer, an SEO expert, author, and speaker. Stephan has been working in SEO since its early days, and his work has been praised by thought leaders (including Tony Robbins, who called Stephan “the top guy in the SEO business”). In this interview, Kevin and Stephan discuss the current state of SEO, how it’s changed over the years, Google’s increasing use of AI, how Stephan approaches SEO audits, the threat posed by negative SEO, how marketers can create effective content for SEO, lessons that SEO professionals can teach social media marketers, and other issues relevant to optimization for search engines and humans.

For full show notes and more visit https://thenicoleholland.com/seo-best-practices-stephan-spencer/

Episode Highlights: Top SEO trends and opportunities for your website, Proven tips and tricks for creating the best SEO content, How to pick and test the right keywords and which tools you should be using, Agency or Employee: Which is better for company in terms of SEO?, Top Tactics to build up big site links…

https://eventualmillionaire.com/selects-edition-mastering-seo-optimization-with-expert-stephan-spencer

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Thanks to our Pubcon media sponsor, CopyPress!

In an interview conducted at Pubcon 2013 in Las Vegas, Stephan Spencer of The Science of SEO offers advice for overcoming the challenges retailers face when it comes to SEO.

Here are some key takeaways from the video:

– Stephan points out that both small and large retailers tend to face the same set of problems. For example it’s hard for retailers to get links because people don’t typically link to e-commerce sites.
– Most retailers also don’t have a lot of the technical things implemented that they should have. Stephan mentions issues with pagination and not having a search engine friendly navigation.
Retailers aren’t taking full advantage of microdata markup that can be used to optimize rich snippets in Google’s search engine results pages.
– However, Stephan is quick to point out that implementing all these tactics without an overall strategy is huge mistake.
– Stephan offers the major starting point for retailers when formulating a strategy. Be remarkable, which simply means giving people something to remark about.
– Figure out how you’re going to be remarkable with your videos, infographics, blog posts, product descriptions and so on.
– Stephan says Fat19.com is a great retailer to learn from because they create viral product videos that people love and tell others about.

Read more: http://www.searchenginejournal.com/overcoming-seo-challenges-for-retailers-interview-with-stephan-spencer/76911/